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watchzycballc
Joined: 19 Mar 2012
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 Tips for Planning Your Prom Prom Dresses Prom Schedule H
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These devices, although a triumph of design, probably added yet another frustrating dimension to the in thing-conscious feminine of the day.
By the beginning of the 20th century, corsets were being laced down as far as the knee. But many people didn't like that style, and in thing designers were leaning towards an uncorseted, more free-flowing style. Sexy lingerie was about to take a whole new dimension. With the advent of the industrial revolution, and the introduction of the sewing machine, Germany and France opened the first corset factories.
In 1910 New York socialite Mary Phelps Jacob brought out a new type of brassiere. Not satisfied with the corset stiffened with whalebone which she was meant to wear under a new sheer evening gown, Mary worked with her maid to stitch two silk handkerchiefs together with some pink ribbon and cord. It was much softer and shorter than a corset and it allowed the breasts to be shaped in their natural condition.
Mary Phelps Jacob was the first person to patent an item of underwear named 'Brassiere', the name derived from the old French word for 'upper arm'. shortly after, she sold the brassiere patent to the Warner Brothers Corset Company in Bridgeport, Connecticut, for $1,500 (over $25,600 today).
In 1917 the United States War Industries Board asked women to stop buying corsets to free up metal for the production of war materials. This step released some 28,000 tons of metal, sufficient to build two battleships.
Allegedly the success of the brassiere is due primarily to The Great War. The Great War changed gender roles forever, putting many women to work in factories and wearing uniforms for the first time. Women needed practical, comfortable undergarments. Warner went on to rake in more than 15 dollars from the brassiere patent over the next thirty years.
The other thing to consider in the downfall of the corset was that The Great War had taken its toll on the number of men. This meant more competition for finding a man so women needed to look their sexiest!
With the Roaring Twenties and its sophisticated parties, in thing was turned on its head, the boyish look was in. The pursual of flat chests and stomachs along with straight hips and buttocks led to the creation of the liberty bodice, the chemise, and bloomers which were loose-fitting and light.
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